What is a split test?
Split test - also known as A/B test - is a measurement component in the Bold360 ai conversion tracking feature. It provides you with a full overview of how Bold360 ai affects your sales on your website over time.
- One group is the Bold360 ai group. These customers have widgets, some of them use the widgets, some of them don't. (The usage rate is irrelevant in our measurements.)
- The other group is the control group. These customers do not see any Bold360 ai widgets at all.
- Go to and click New Journey Tracking.
- Name your journey and click Next.
- Select how to Track sales revenue and define the percentage of your control group.
- Click Next.
- Copy the conversion tracking code into the HTML header of your website.
For troubleshooting, see Conversion tracking troubleshooting.