Support center SEO implementation
Bold360 ai offers multiple designs for SEO-friendly support pages, which include both free search capability and dynamic navigational FAQ hierarchy.
Your support page can inherit your header and footer as the rest of your page (or different per your preference). It is implemented as an iframe crawled and indexed by Google. The iframe URL and the links URL inside the iframe point to the sub-domain. Read more about the effect of sub-domain on your ranking here.
The iframe URL address is a CNAME provided by the customer. E.g. support.acmeCorp.com. This iframe is hosted in a page that is established by the customer as part of the site and will probably have a URL such as: < domain >/support. E.g. acmeCorp.com/support. In the iframe, we present navigation links and articles. These include link to support page - 'Home', label pages, and article pages. All these links will have the following structure: < CNAME URL > /Label1/Label2/Article-ID/Article-Title,E.g. support.acmeCorp.com/General/How-to-Contact/12345/our-branches-opening-hours.html
Search engine flow
The engines crawls the hosting page and into the iframe. In the iframe it crawls feature deep, and collects the information for all the articles and label pages. All this content is part of the subdomain assets. The score and links are, therefore, related to the subdomain. When searching for an answer, Google will find the article in the sub-domain URLs. When the user clicks the article, it will open the sub-domain URL. In the Bold360 ai solution, we redirect all these links back to the parent page.
How does the sub-domain structure affect my SEO ranking as compared to sub-folder structure?
In late October, 2012, Matt Cutts of Google's Webspam team clarified the subdomain/subdirectory situation insofar as Google was concerned. He said:
"The historical reasons why you might have wanted to go for a subdomain don't really apply as much, and that leaves you with, okay both are on the same domain, overall, and so it's really a question of which one is easier for you."
Therefore your entire site will benefit from the effects of search engine optimization.
How can I track sub-domain analytics and include it with my main site analytics?
Refer to the multi-domain tracking guide for Google Analytics here.