Google Analytics Integration overview
Bold360 ai allows you to track your visitor's behavior and activity using the Google Analytics platform.
There are two ways to implement Google Analytics snippet: synchronous and asynchronous. Currently, we only support the asynchronous snippets.
GA integration is enabled by your account manager and you will be able to see the results in your GA Dashboard within 24 hours of activation. This section describes the Bold360 ai events available for GA for tracking, as well as the meaning and usage of each event.
Our goal is to allow maximum transparency and usability of the Bold360 ai framework to drive a better customer experience and, ultimately, value: BI, conversion increase and cost-reduction.
For instance, you will be able to segment your Google Analytics conversion rate (CR) funnel by the "Bold360 ai User Active" event to track the conversion rate increase brought in by Bold360 ai.
If you want to send additional/customizable events, you can use our events API to trigger custom functions, including GA sending sequences. See our Events API documentation below:
If you use our Support Center, it is also possible to add custom events for visitor's interaction there. For example, you can track click events on navigation, escalations, articles feedback, etc. This is not a full list of possibilities, so if you want to see any other events not specified here in your GA dashboard, feel free to contact us anytime and we will do our best to assist you.