HELP FILE

Conversion tracking analytics

Conversion tracking measures how Bold360 ai affects sales on your website over time.

Bold360 ai uses a split traffic test. Website traffic is split into a Bold360 ai group and control group. This allows the tracking of both conversion rate and average order value, with and without Bold360 ai.

To enable conversion measurement:
  1. Navigate to Analytics > Tracking.
  2. Create a new Journey as described here.
  3. Implement the conversion script on your website.Charts with conversion analysis data are displayed.
Note: The Revenues parameter must be entered in the script for AOV and Incremental Revenue charts to be displayed.

Conversion rate chart

This chart shows the conversion rate of your site for the Bold360 ai group versus the control group (visitors without Bold360 ai).

Formula: Conversion Rate = (Number of Conversions / Number of Visitors) x 100.

AOV Average order value chart

This chart shows the Average Order Value of your site for the Bold360 ai group versus the control group (visitors without Bold360 ai).

Formula: AOV = Total Revenue / Number of Conversions

Incremental revenue chart

This chart shows the difference in sales revenue between the Bold360 ai group versus the control group (visitors without Bold360 ai). For this calculation, control group sales are represented by extrapolated data that works on the assumption that all visitors are in the control group.

Formula: Incremental Revenue = Bold360 ai group Revenue - (Total Visitors x Conversion Rate Control Group x AOV Control Group).
  • Total revenue assisted by Bold360 ai is the total revenue from users in both groups during the selected time period.

Funnel chart

  • Total visitors: The total number of visitors to your website.
  • Visitors: The number of visitors who are shown a Bold360 ai widget versus those who are not (Control Group).
  • Converted: The percentage and total number of purchases made by users who used Bold360 ai versus those who did not.
  • Average order value: Provides you with the amount dependent on your currency set up by the amount of order revenues which were increased by users with Bold360 ai widgets against those who are not displayed with the Bold360 ai Widgets.
  • Total revenue: Total sales revenue from users who saw a Bold360 ai widget versus those who did not.

Details/logs

This chart is divided by two sections.
  • Topics leading to conversion:Questions asked by your customers on Bold360 ai before conversion.
  • Recent Conversions: A log of conversions tracked on your website.